This hikifuda advertising poster / handbill was recently added to our shop at www.hikifuda.com
The rectangular portion on the upper left is a mini calendar that provides highlights for the upcoming year. The poster would have hung in the proprietor's shop and copies may have been given to important customers who could display the item in their homes.
The phone number of the shop was "56." Guess there weren't too many stores or people with phones back in 1913!